Understanding MOQs in Apparel Factories:
What They Are and Why They Matter
By Emma Golley | April 15th 2025
​
​In the world of apparel manufacturing, one of the first terms you'll be likely to encounter is MOQ—short for Minimum Order Quantity. Whether you're a startup fashion brand or an established retailer looking to produce a new line of clothing, understanding MOQs is crucial for planning your production, budgeting, and inventory.
​​​
​
What Is an MOQ?
​
A Minimum Order Quantity (MOQ) is the smallest number of units a factory is willing to produce in a single order. MOQs can apply to:
-
A style (e.g., a specific t-shirt design),
-
A color (e.g., 200 white units, 200 black units),
-
Or even size breakdowns.
MOQs are set by manufacturers to ensure that producing your garments is financially viable for them. Lower quantities might not justify the setup costs, labor, or materials required to start a production run.
​
Why Do Apparel Factories Have MOQs?
​
Here are a few reasons why factories impose MOQs:
-
Efficiency & Cost: Factories operate best when they can mass-produce. Small runs slow down operations and cost more per unit.
-
Material Sourcing: Fabrics, trims, and other materials often have their own MOQs. A fabric mill, for example, may require a 1,000-meter minimum purchase.
-
Machine Setup Time: Switching machines between different styles, fabrics, or colors takes time and money. MOQs help offset that.
-
Profit Margins: Factories earn very thin margins, and small runs may not be worth the effort without higher per-unit pricing.
​
Common MOQ Examples in Apparel
​
MOQs can vary greatly depending on the factory, location, and complexity of the product. Here are some typical examples:
-
Basic T-shirts: 200–500 units per style, split across sizes
-
Denim or Outerwear: 500–1000 units, often due to fabric and hardware MOQs
-
Custom Prints or Embroidery: May require a minimum of 100–300 units per design
-
Luxury or Boutique Items: Some smaller factories may accommodate MOQs as low as 50–100 units, often at a higher cost.
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
​
How to Navigate MOQs as a Brand
​
If you're a new or small brand, MOQs can seem intimidating—but there are ways to work around them:
-
Negotiate: Some factories are open to lower MOQs if you're flexible on delivery dates or pricing.
-
Start With Fewer Styles: Focus your budget on producing fewer items at the required MOQ.
-
Use Stock Materials: Choosing fabrics and trims that the factory already has on hand can reduce MOQs.
-
Partner With Small-Batch or Low MOQ Manufacturers: Many manufacturers now cater specifically to emerging brands.
​
Smart Planning
​
MOQs are a standard part of the manufacturing process, designed to keep production practical and cost-effective for factories. By understanding why they exist and how to work within their limits, you’ll be better equipped to plan your production runs smartly and sustainably.
Whether you're placing your first order or scaling up, knowing your numbers—and what your factory expects—can make a huge difference in the success of your apparel business.
​​​​
​​
Need further help working with manufacturers? We offer a full package service from product ideation to completion with a factory. Click here for more information.
For more fashion insights and industry highlights, keep exploring our website.